Jiangsu Nine Dragon Ball · Est. 2006

A Cup of Happiness
Going Global

Jiangsu Nine Dragon Ball Brand Management Co., Ltd. takes tea beverage franchising as its core business. With two major brands, XUNCHA and R&B TEA, its stores span 8 countries and regions worldwide.

20Years
Brand depthBrand Decades
1,000+
Global storesGlobal Stores
8Countries
Countries & RegionsCountries & Regions
5×100M+
Mega Cup Cumulative SalesSuper Cup Sold
About the Group

Twenty years, only for
A Cup of Happiness

Founded in 2006, Jiangsu Nine Dragon Ball Brand Management Co., Ltd. is headquartered in Suzhou, Jiangsu. With tea beverage franchise operations as its core business, the company owns a catering management and catering brand incubation base, providing partners with an integrated entrepreneurship service platform.

Starting from Suzhou, Nine Dragon Ball uses "tea" as a medium to convey Eastern tea culture; its brands now reach 8 countries and regions: China, Vietnam, Singapore, Malaysia, Cambodia, Indonesia, the Philippines and the U.S.

  • Founded 2006 · Suzhou, China
  • Model Multi-brand · Chain franchise · Brand incubation
  • Business Tea Drinks Franchise
  • Philosophy A Cup of Happiness for Every Customer
About Nine Dragon Ball
Tea garden view: using tea to convey Eastern tea culture
Our Brands

One Original Aspiration · Two Product Lines

Same roots as R&B, 2006. XUNCHA makes new Eastern tea drinks; R&B TEA makes Xinjiang probiotic thick yogurt. Two product lines, the same promise of "A Cup of Happiness".

Milestones

Twenty Years · Never Stopping

2006
Founded in Suzhou · R&B Pearl Milk Tea
Founded in Suzhou, China, the brand started with Taiwanese pearl milk tea.
2013
First Vietnam store · Into Southeast Asia
First overseas store opens in Vietnam, entering Southeast Asia.
2016
Brand renewal · Renamed XUNCHA
R&B launched a new brand, focusing on Eastern tea culture.
2017
Strategic partnership with Singapore Koufu Group
Partnering with Singapore's Koufu Group to deepen the Southeast Asia footprint.
2018
Entering the U.S. Market
The brand lands in North America and steps onto the global map.
2021
Upgraded to "China XUNCHA"
R&B was upgraded to China's XUNCHA, with brand expression focused more on Eastern tea aroma.
2020
Strategic partnership with Tenfu Group
Reached a strategic partnership with Tenfu Group, upgrading the supply chain again.
2022
Culture + Technology · Digital
Driven by both culture and technology, with digital upgrades across stores.
2024
"Shichashijie" Cultural Tourism Industrial Park
Shichashijie Cultural Tourism Park opens in Suzhou as a new brand experience landmark.
2025
New Tea 3.0 · IP Internationalization
New Tea 3.0 strategy released; IP internationalization and brand incubation base launched.
Global Footprint

From China to the World

Using tea as a medium to convey Eastern tea culture. Starting from Suzhou in 2006, the brand's stores now cover 8 countries and regions.

Jiangsu Nine Dragon Ball global store distribution: dotted world map, with China's Suzhou headquarters, Vietnam, the Philippines, Singapore, Indonesia, Cambodia and Malaysia marked in the circular zoomed view on the right, and the United States marked on the world map U.S.USA Suzhou · HeadquartersHeadquarters VN PH KH MY SG ID Circle shows an enlarged Asia view · Asia Detail View
  • China1000Store
  • Philippines150Co-branded stores
  • U.S.45Stores · 6 states
  • Singapore29Store
  • Vietnam20Store
  • Indonesia8Store
  • Cambodia4Store

* Store counts follow the public figures of each official site: 45 stores in 6 U.S. states as of May 2026 (per FDD Item 1); China data per Group public materials. The map is illustrative, not an accurate geographic survey.

Latest News

News & Updates

Source: XUNCHA official website News Center (xuncha.com.cn)

Go to News
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