Xuncha · Since 2006
Originating from the R&B pearl milk tea of 2006 and renewed as XUNCHA in 2016. The creator of the 1000CC extra-large cup — travel through Eastern flavors in the time of one cup of tea.
R&B pearl milk tea was founded in Suzhou in 2006, among the first in China to insist on whole-leaf tea. In 2008 the brand brought in tea technology and supply-chain systems from Taiwan, China, and systematically introduced the island's flavours to the mainland.
In 2016 the brand was renewed as XUNCHA; with its 1000CC Mega Cup and rich toppings it opened China's Mega Cup era, drawing countless people to visit and photograph it and rivals to imitate it, with cumulative Mega Cup sales topping 500 million.
With the 2025 brand upgrade, BruceTea fresh brewing for every cup, the Mega Cup and brown sugar pearls form the three core categories, creating a more professional yet warmer brand experience and exploring Eastern tea aroma in every leaf.
From the flavors of Taiwan, China to light milk tea, covering every imagination of a cup of tea.
Taiwanese flavors and Taiwan, China ingredients: XUNCHA's Shilin sausage, egg tarts and light bakes bring street taste to every cup and bite.
First 1000CC mega cup: Dundun Tub, Bingbing Cup, Baba Cup, fresh fruit cut to order — a bigger cup with more freshness and sweetness.
Starting from pearl milk tea, classic flavors such as brown sugar and matcha remain enduring — the origin of XUNCHA's taste.
A light milk tea: refreshing tea taste, light on the body, a daily choice for young consumers.
From differentiated product strength to a global supply chain, building a brand moat that is hard to copy.
With "1000CC Mega Cup + extra toppings" it built a distinct brand identity; the industry-first Mega Cup has sold 500 million+ cups.
Quality is controlled all the way from tea garden to store: centralized purchasing, unified quality control and cold-chain delivery for whole-leaf tea bases, fresh fruit and dairy.
Full-chain support from site evaluation and systematic training to opening launch, online operation and daily supervision, so even beginners run steadily.
14.2B+ online impressions, 120M+ total Douyin GMV, 600K+ single livestream GMV (figures from the brand's own statistics; cutoff date as stated by the brand).
"Tea + XUNCHA Shilin sausage" and "tea + egg tart" light-bakery combos — a flexible store model that lifts ticket size and repeat purchases.
Since its first Vietnam store in 2013, the brand has entered 8 countries and regions, with cross-market launch and localized operation experience.
From the Mega Cup to black gold matcha, XUNCHA keeps creating "a cup worth posting".
In the time of one cup of tea,Roam the East
Roam at Ease · Fine Oriental Tea
A Cup of Happiness · Worldwide
400-8852-686
