Singapore · Est. 2018

Bringing "A Cup of Happiness"
to Singapore

On February 1, 2018, R&B TEA sold the first Brown Sugar Boba Milk Tea in Singapore — a drink that went on to become an island-wide taste memory. Singapore has since become an important anchor for the brand in Southeast Asia.

2018 Launch year · Same period as Brown Sugar Boba
30+ Drinks · per the Singapore official site
1st Singapore's first cup of Brown Sugar Boba Milk Tea
Redefining the Tea Experience

From Suzhou to Singapore

R&B TEA originated in Taiwan, China, and was founded in 2006. Founder Bruce came to Suzhou in 2005 and, unable to find a milk tea to his taste, decided to start his own business, opening the first store in Suzhou in 2006 — and so the brand story began.

The brand entered Singapore in 2018. The first Brown Sugar Boba Milk Tea, sold on February 1 that year, is officially recorded as the first in the Singapore market; the brand later built a whole product series around brown sugar pearls.

  • Brand founded 2006 · Originated in Taiwan, China; first store in Suzhou
  • Entering Singapore 2018 · A key overseas market alongside Vietnam and the U.S.
  • Signature series Brown Sugar Boba Milk Tea · Cheese Brûlée Brown Sugar Boba
  • Product Mix Fresh Fruit Tea · Milk Tea · Cheese Foam / Cheese Snow Foam · Pure Tea
R&B TEA Singapore store image photo
The First Cup

Singapore's first cup of Brown Sugar Boba Milk Tea

A category began to be remembered by Singapore from this cup.

2018 · The First Cup

The first Brown Sugar Boba Milk Tea in Singapore was sold on February 1, 2018, officially recorded as the start of the local brown sugar drink trend.

The entire brown sugar product line

A full series built around brown sugar pearls, from the classic Brown Sugar Boba Milk Tea to the cheese brûlée version, turning one hit product into a product line.

Recognized by local media

The Singapore market has been recognized with service awards from local mainstream media, providing a foundation of trust for the brand's continued operation in Southeast Asia.

Signature Teas

Signature tea bases and products

30+ tea drinks, distinguished from the tea base up.

Brown Sugar Boba Milk Tea

Brown Sugar Boba Milk Tea

Brown Sugar Boba Milk

The first cup of Brown Sugar Boba Milk Tea in Singapore, the brand's signature in this market.

Signature · 01
Cheese Brûlée Brown Sugar Boba

Cheese Brûlée Brown Sugar Boba

Brown Sugar Boba with Cheese Brûlée

A layer of caramelized cheese over the classic Brown Sugar Boba, .

Signature · 02
Oolong Cheese Foam

Oolong Cheese Foam

Roasted Oolong with Tea Cream

Charcoal-roasted oolong as the base, topped with a tea cap whipped from oolong tea, layering roasted aroma with milky notes.

Macchiato · 03
Pure tea infusion

Pure Tea Series

Brewed Tea

The plain tea liquor, with no milk or toppings, is the shared base of all cheese foam and fruit teas; the oolong series is the signature tea base.

Brewed Tea · 04
Fresh Fruit Tea

Fresh Fruit Tea

Fruit Tea

Natural fresh fruit in tea, with fruit aroma and a refreshing tea base in balance — a year-round bestseller.

Fruit Tea · 05
Brown Sugar Pearl Toppings

Brown Sugar Pearls

Brown Sugar Pearls

Freshly cooked brown sugar pearls are the brand's core topping, and the Brown Sugar Boba series comes from them.

Topping · 06
How to Customise

Customize a Cup in Three Steps

Choose a tea base, add toppings, set sweetness and ice — this way of ordering is common in Singapore.

01

Choose your tea base

Start with a base by taste: pure tea, fresh milk series, milk tea, fresh fruit tea, or a cheese foam / tea cap series.

Pure teaPure tea
Fresh Milk SeriesFresh Milk Series
Milk teaMilk tea
Fresh Fruit TeaFresh Fruit Tea
Tea CapTea Cap
Cheese Snow FoamCheese Snow Foam
02

Add toppings

Brown sugar pearls, golden pearls, agar balls, pudding, lychee nata de coco, grass jelly and aloe, as you like.

Brown Sugar PearlsBrown Sugar Pearls
Golden PearlGolden Pearl
Agar crystal bobaAgar crystal boba
Passion FruitPassion Fruit
PuddingPudding
Lychee Nata de Coco JellyLychee Nata de Coco Jelly
Grass JellyGrass Jelly
AloeAloe
03

Set sweetness and ice

Sweetness and ice level can both be adjusted, so customers decide how strong the taste is.

Sweetness Adjustable
Ice level Adjustable
Hot drinks Optional

Ordering categories and toppings are subject to the current menu on the Singapore website; the above are common options.

Singapore Stores

Singapore stores and contact

Singapore has several stores and offers online ordering, delivery platforms and a membership system. Store addresses, opening hours, menus and the latest promotions are subject to the Singapore website.

hello@rbtea.com.sg

Singapore website rbtea.com.sg — Store locator, online ordering and membership program

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