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The Moment Cultural & Tourism Industrial Park: red-brick factory buildings and blue steel entrance
THE MOMENT · CULTURAL & TOURISM INDUSTRIAL PARK SUZHOU / GUOXIANG / UTC+8

The Moment — Phase One & Two

The Moment

An old factory is not a full stop; it is where the city begins a new line.
From the Phase I street to the Phase II community, industrial memory is tuned into a new time zone you can walk into.

Phase II open · 2026.10.18

Phase One · Phase Two 2024 Phase I renewal / 2026 Phase II opening By Yinshan Lake · 289 Jiushengang Road Scroll down

From the 'grain and oil street'
to the city's new time zone

GROUP-OWNED INDUSTRIAL PARKA park wholly invested by Nine Dragon Ball

The Moment Cultural & Tourism Industrial Park is wholly invested by Nine Dragon Ball. Jiushengang Road was once known as Suzhou's 'grain and oil food street'. Time carried away the bustle and left three red-brick factory buildings. In 2024, The Moment completed a renewal here that did not erase memory: red brick, clocks and steel frames were kept, while new colour, planting and daylight moved in.

The project has a floor area of about 10,000 sqm, centred on three factory buildings. Around four threads — new industry offices, new consumption scenes, brand IP incubation and industry-chain clustering — it places 'old and new in collision, industrial energy storage, aesthetic space and cultural meaning' in one neighbourhood. It is not a park behind walls, but an urban fragment you can walk into.

On 18 October 2026, Phase II officially opened. The park has grown from a walkable youth street into a youth community for work, life and incubation; the red brick and clocks left by Phase I remain its entrance.

Former use
Old factory buildings of Suzhou's 'grain and oil food street'
Scale
approx. 10,000 sqm · 3 factory buildings
Renewal
2024 Phase I renewal / 2026 Phase II opening
Location
By Yinshan Lake · 289 Jiushengang Road
Continue through Phase I & II →
Inside The Moment: colourful shop signs and planting along the street
The Moment's clock wall and outdoor café seats
Beneath the clock wall, the park's most recognisable coordinate.
10,000㎡ Phase I floor areaGross Floor Area
3buildings Industrial factory buildingsIndustrial Blocks
95% Phase I occupancyOccupancy · 2026.10
41companies Phase I tenantsEnterprises

A 'super dream factory'
four scenes in progress

Phase I encloses a street-scale neighbourhood with three factory buildings: offices and R&D by day, coffee and concept stores in the afternoon, canteens, markets and classes at dusk. Industry and life share the same route.

'Co-creating the city's future
super dream factory」

The Moment works through 'co-creation': rather than filling space in one go, it lets industry, tenants, young people and the community use it together. XUNCHA's industry headquarters and city experience warehouse sit in Phase I, surrounded by food, fashion, pets, reading and event spaces.

  • New industry offices
  • New consumption scenes
  • Brand IP incubation
  • Industry-chain clustering
  • 01Industry offices / city experience warehouse
  • 02Food hall / independent shops
  • 03Reading workshop / event space
  • 04Pet-friendly street / outdoor garden
The Moment's atrium: red-brick walls, blue steel staircase and daylight
01 / ATRIUMRed brick, blue steel and daylight form Phase I's spatial base.
01

New industry offices

XUNCHA's tea industry headquarters, city experience warehouse and creative, design and architecture teams line the street. Offices are no longer hidden behind walls; they share entrances, light and footfall with the neighbourhood.

  • Industry headquarters
  • City experience warehouse
  • Creative offices
02

New consumption scenes

'Food, drink, clothing, pets' grow along the street: tea, a meal, clothes, a dog walk — one route. First stores, founder-led shops and community canteens share the same walking scale.

  • Speciality food
  • Lifestyle
  • Pet-friendly
03

Brand IP incubation

Youth shops and founder brands become visible here. Starting from a shop, a market or a collaboration, they grow into brands with content, customers and repeat visits.

  • Founder brands
  • Youth shops
  • Content co-creation
04

Industry-chain clustering

R&D, supply chain, store experience and event content interlock in the same park. Brands do not need to look far for resources; the next collaboration is around the corner.

  • Tea R&D
  • Supply Chain
  • Event content
The Moment's shared interior space and one-stop service pods
THE DREAM FACTORY

Old and new · Industrial energy · Aesthetic space · Cultural meaning

A street's time difference
From morning tea to night school

Phase I brings in tea, food, fashion, pets, reading and more. These are a few places we keep returning to, and a few entrances into the park.

A meal and a tea at XUNCHA TEACOMBO
Tea / industry headquarters / city experience warehouse

XUNCHA · Voyage Store

Starting from a cup of tea, it brings tea gardens, R&D and store experience into one space. It is both XUNCHA's industry headquarters and a city experience warehouse where you can sit down for a meal.

Inside the On the Hour Food Hall: wooden stalls and ring pendant lights
Canteen / market / everyday life

On the Hour Food Hall

A 288 sqm food hall that folds industry, everyday life and culture together. Fast food, yoghurt, dumplings and global stalls solve a meal and keep a conversation.

Shanchai Bakery DOGGY BAKERY storefront
Pet bakery / people and pets together

Shanchai Bakery

Baking that pets can eat with confidence. It makes pet-friendliness more than a slogan: a sign at the door, a bag of treats at the counter.

Phase I tenant indexDIRECTORY / 09
  • 01XUNCHA · Voyage StoreTea / industry headquarters / city experience warehouse·
  • 02TEACOMBOTea / light meals·
  • 03R&B TEATea·
  • 04Fermentation ParkYoghurt / fermented drinks·
  • 05Shanchai BakeryPet bakery·
  • 06BNSUFashion / concept store·
  • 07QiangdiaoYouth shops·
  • 08Longtan CourtyardReading / events·
  • 09On the Hour Food HallCanteen / market·

Tenants and opening hours are subject to on-site notices.

15yuan

Two Meats, Two Veg, One Soup

An everyday set meal from the On the Hour Food Hall for new workers. A hot meal is the most concrete link between the park and the neighbourhood.

270㎡

Longtan Courtyard Reading Workshop

A reading space on the second floor of the XUNCHA flagship, seating 20–30 people, with hundreds of books, a projector, microphone and whiteboard. Monday–Friday 10:00–18:00, by appointment.

Phase II is open.
From a youth street,
to a youth community

As a park wholly invested by Nine Dragon Ball, The Moment Phase II officially opened on 18 October 2026. Under the theme 'Crossing Time, Co-creating The Moment', Phase II takes the street experience of Phase I into a composite space of 'brand incubation + industrial ecosystem clustering'.

It no longer only 'rents space'; it 'grows brands': 1F brand showcases and the On the Hour Food Hall, 2F design station and creative studios, 3F brand headquarters incubation floor. A brand from 0 to 1 and from 1 to N can find its next room in the same building.

  • Brand incubation
  • Industry acceleration
  • Full lifecycle
3F

Brand headquarters

Brand headquarters incubation floor for growth-stage brands and head offices.

2F

Creative studios

Design station · 17 office spaces · 80 desks.

1F

Brand showcase + On the Hour Food Hall

XUNCHA's brand showcase store and the city's everyday life, open to the street.

2026.10.18 / OPENING · Phase II enquiries 0512-62922520

Phase II opening record2026.10.18, from old factories to a youth community.

Phase II space render; actual conditions prevail.

  • 01Spatial modelWhole-building activation
  • 02Tenant mixTwo-wheel drive
  • 03Industry levelEcosystem brands
  • 04Operating modelFrom renting to growing
  • 05Ecosystem empowermentFull cycle

'From renting space,
togrowing brands'。」

Phase II operating idea · full-lifecycle brand empowerment

Make 'fur kids'
part of the park's everyday life

Since Phase I, The Moment has made 'people and pets living together' infrastructure: pet rest stations, pet bakery, gardens and lanes for walks together. There is no tension of 'no pets allowed', only a route friendly to leads and water bowls.

  • 01Pet rest station
  • 02Pet bakery
  • 03People-pet garden
  • 04Shopping with pets
Pets are not an amenity,
they are neighbours.

Pets are welcome on public streets; please check each shop's sign before entering.

The Moment's pet rest station, clock wall and outdoor seating
FOR PETSAt the pet rest station, there is a place for water bowls and leads.
Shanchai Bakery pet bakery
Shanchai Bakery · baking for fur kids
Cangcang, The Moment's resident peacock
Cangcang, the park's mascot
Park mascot RESIDENT

The peacock 'Cangcang' is The Moment's hidden surprise. It patrols the streets from time to time, interacts with visitors, and has become a reason many people remember the park.

PET DAYS · 01:00

A weekend for fur kids

From a pet market to an encounter on the lawn. The camera records the park's most everyday friendliness.

Bring them along →

The park, every week something happens

From cross-strait tea culture to new-car previews, from themed markets to youth night school. The value of space is ultimately decided by what happens here.

The Moment building with a banner for the One Leaf, Ten Thousand Miles cross-strait tea culture exchange
2024.07 · Cultural exchange

'One Leaf, Ten Thousand Miles'
Cross-strait tea culture exchange

Using tea as a medium, young people, tea people and traditional culture meet in the park.

01 / Brand launch

NIO Firefly
New car media preview

Industrial space becomes the backdrop for brand storytelling. The light, scale and texture of the old factory offer another possibility for a new-car stand.

02 / Themed markets

9 editions
Markets and weekends

Markets, music, crafts and food keep weekend footfall by Yinshan Lake and help founders be seen by more people.

03 / Youth night school

200+

A mental recharge after work

Running for two consecutive years, with yoga, guqin, dance, tarot and intangible heritage courses, reaching more than 200 young people.

04 / Youth shops

4companies

From a shop to a brand

Youth shops such as Qiangdiao and Shanchai Bakery were incubated in Phase I, giving people who 'want to make something' a table first.

05 / Organic reach

∞

Seen on social media

The clock wall, peacock Cangcang and pet-friendly spaces appear frequently on social media; the park has become an organic check-in spot by Yinshan Lake.

“A new transformation by Yinshan Lake — old factories turn into a vibrant cultural and creative park.”

Gusu Evening News · 2024.10

“The old factories on Jiushengang Road have become The Moment Cultural & Tourism Industrial Park, where industrial bones meet modern aesthetics.”

Suzhou Daily · 2026.04

An old factory
recognised by international design awards

In 2025, The Moment Cultural & Tourism Industrial Park received the Special Gold Award in the 'City Renovation' category of the MUSE Design Awards (USA). What the jury saw was not only red brick and blue steel, but an urban renewal that does not demolish memory.

Award
MUSE Design Awards
Category
Architectural design · City renovation
Honour
Gold Winner / Special Gold
Year
2025
  • City recognitionOne of Suzhou's first ten key youth-development blocks
  • Regional positioningWuzhong District youth-development block
  • Role in the areaA core cultural node of 'the heart of Guoxiang'
2025 MUSE Design Awards Gold Winner certificate for The Moment Cultural & Tourism Industrial Park
MUSE Design Awards 2025 · Gold Winner
The Moment Cultural & Tourism Industrial Park

Slow the weekend
down by an hour

It is not far away. From Suzhou's urban area, follow Yinshan Lake for a while and you will meet this place of red brick and blue steel. Come for a meal, a tea, a dog walk, or just to sit for a while.

Address

289 Jiushengang Road, Guoxiang Subdistrict, Wuzhong District, Suzhou
(by Yinshan Lake)

Metro

Suzhou Rail Transit Line 2, Yinshan Lake Station / Guoxiang Station
Cycle or take a taxi from the station

Opening

Public streets are open; shop hours are subject to in-store notices

Reading

Longtan Courtyard · Monday–Friday 10:00–18:00 (by appointment)

Partnership

400-8852-686 investment@jiulongzhu.com.cn

31.25°N / 120.69°E approx. Open in Amap ↗

Sources: Wuzhong Release, Suzhou Daily, Gusu Evening News, Guoxiang Subdistrict, Anhejin and public materials of The Moment; some images are real scenes or renders, videos are park event records, copyright belongs to the original authors. Data follows public reports.