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Two Lines · One Promise

Same R&B Roots · Three Product Lines

Sharing one R&B origin from 2006, Nine Dragon Ball covers different occasions with three product lines: XUNCHA for new Oriental tea drinks, R&B TEA for Xinjiang probiotic thick yogurt, and R&B Brucetea — a select store built on extracted tea and hand-whisked matcha.

XUNCHA brand visual: the brand's bottled tea and fresh fruit on the grass
Xuncha · Since 2006

XUNCHA

Roam Freely · Fine Tea of the East

Originating from the R&B pearl milk tea of 2006 and renewed as XUNCHA in 2016. The creator of the 1000CC extra-large cup, it delivers fine Eastern tea through four product lines: Chinese Treasure Island flavors, extra-large fruit tea, classic milk tea and light milk tea, with over 1,000 stores worldwide.

  • Global stores 1000+
  • Mega Cup Sales 500M+
  • Peak Cups per Day 10000+
Brand story Official website
R&B TEA Brand Products
R&B TEA

R&B TEA

A Cup of Happiness · Going Global

From R&B Pearl Milk Tea to R&B TEA, the brand has deepened its work in Xinjiang probiotic thick yogurt: pasture milk, natural fresh fruit and Eastern tea essence — three ingredient pillars — to create a yogurt that belongs to China (CHINESE YOGURT).

  • Product Series 8 probiotic thick yogurt varieties
  • Ingredient pillars Pasture-sourced milk / Natural fresh fruit / Eastern tea essence
  • Brand origins R&B · 2006
Brand story Official website
R&B Brucetea select store island counter
R&B Brucetea · Select Store

R&B Brucetea

Extracted Tea · Hand-whisked Matcha

Re-thinking tea with the logic of specialty coffee. Two cores — extracted tea and hand-whisked matcha — sit in the space between traditional teahouses, new tea drinks and specialty coffee. A four-layer revenue structure, a three-tier store model and one-of-a-kind spaces turn a cup of tea into a place worth the trip.

Brand story

One Original Aspiration · Two Product Lines

One Promise · A Cup of Happiness

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Franchise partnership · Together forA Cup of Happiness

A Cup of Happiness · Worldwide

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