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Sharing one R&B origin from 2006, Nine Dragon Ball covers different occasions with three product lines: XUNCHA for new Oriental tea drinks, R&B TEA for Xinjiang probiotic thick yogurt, and R&B Brucetea — a select store built on extracted tea and hand-whisked matcha.
Roam Freely · Fine Tea of the East
Originating from the R&B pearl milk tea of 2006 and renewed as XUNCHA in 2016. The creator of the 1000CC extra-large cup, it delivers fine Eastern tea through four product lines: Chinese Treasure Island flavors, extra-large fruit tea, classic milk tea and light milk tea, with over 1,000 stores worldwide.
A Cup of Happiness · Going Global
From R&B Pearl Milk Tea to R&B TEA, the brand has deepened its work in Xinjiang probiotic thick yogurt: pasture milk, natural fresh fruit and Eastern tea essence — three ingredient pillars — to create a yogurt that belongs to China (CHINESE YOGURT).
Extracted Tea · Hand-whisked Matcha
Re-thinking tea with the logic of specialty coffee. Two cores — extracted tea and hand-whisked matcha — sit in the space between traditional teahouses, new tea drinks and specialty coffee. A four-layer revenue structure, a three-tier store model and one-of-a-kind spaces turn a cup of tea into a place worth the trip.
One Original Aspiration · Two Product Lines
One Promise · A Cup of Happiness
A Cup of Happiness · Worldwide
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