About R&B
Founded in 2006, R&B holds to its original aspiration of "A Cup of Happiness, Going Global, Achieving the Extraordinary" and, through constant innovation and exploration, has become a leader in Xinjiang probiotic thick yogurt.
Over nearly 20 years, R&B has led innovation in Eastern tea drinks: the Probiotic Thick Yogurt series brings fresh natural pasture flavors to a free, happy lifestyle; real ingredients and dedicated research link nature and life, sharing joy and happiness.
R&B was founded in 2006 with the brand mission of “a cup of happy tea, going global, achieving excellence”. With nearly 20 years of development, R&B has been committed to leading the innovation of Eastern tea drinks — linking nature and life, and sharing happiness.
- Founded 2006 · R&B
- Positioning A leader in Xinjiang probiotic thick yogurt
- Products Probiotic Thick Yogurt Series · Eight Flavors
- Philosophy A Cup of Happiness, Going Global, Achieving the Extraordinary
