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Using the unique positioning of a "1000CC extra-large cup + extra toppings" to build a differentiation barrier, stepping out of the homogeneous low-price competition in the tea drink sector.
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Some care about tea aroma, some prefer richness, and some look forward to seasonal new products — the product matrix offers more choices while keeping brand recognition.
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Hundreds of new brands enter tea drinks each year while many stores exit fast; long-term brand building and traffic base are key to operations.
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Full-chain support from opening training, launch campaigns and online operations to daily supervision, paired with a flexible store model and a stable supply chain.
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Beyond product preparation, staff division of labor, store processes, sales communication and opening preparation also need systematic training and on-site support.
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Brand partnership support covers site assessment, systematic training, opening preparation, supply chain and online operations.
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Spring starts with a cup of green: first the wind softens, then the sunlight thins, and then comes just the right crisp sweetness.
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For 20 years XUNCHA has done one thing: use time to refine a good cup of tea — the astringency gone from the black tea, leaving only mellowness.
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For every "Surprise Everything Set" sold, XUNCHA donates RMB 1 to winter aid for stray animals.
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The story of XUNCHA and "Scribble Dog" began with Mark, a dog abandoned countless times who finally became the brand's healing companion.
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In a season that calls for a little sweetness, XUNCHA brings back that warm, familiar taste.
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Tender green tea leaves are slowly ground into fine matcha powder; this touch of green meets "black gold" for a different warmth and calm.
Read moreSource: XUNCHA official website News Center (xuncha.com.cn). Copyright belongs to the brand.
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