From Factory to Storefront. R&B TEA's North American market has completed its 0-to-1 validation, distilling a replicable system for site selection, store building, supply and operations.
R&B does more than product innovation; it conveys a happy, shareable, relaxed lifestyle: every cup carries "happiness" and "sharing", bringing warmth to customers.
This idea follows every store — from factory to store, from our team to store teams. In the U.S. market since 2018, it has moved from single-store validation to systematic operation.
Three series · a market-validated combination. The menu was selected by the actual sales performance of U.S. stores.
Hawaiian Fruit Green / Black Tea
Tropical fruit aroma layered on a refreshing tea base, the signature fruit tea of U.S. stores.
Fruit Tea · 01
Kumquat Lemon Iced Tea
Sweet-sour, refreshing, a summer bestseller.
Fruit Tea · 02
Brown Sugar Boba Milk
Also known as "Frog Milk": brown sugar pearls with fresh milk, a store favorite.
Milk Tea · 01
Classic Milk Tea
A stable, best-selling base.
Milk Tea · 02
Mango Stormy
Mango smoothie, a classic tropical flavor.
Signature · 01
Taro Stormy
Taro paste smoothie with cheese foam.
Signature · 02Menu information is quoted from the U.S. official site; the creative series also includes Cereal Milk Tea.
From supply chain to store fit-out, from menu to digitalization, the U.S. market's operating system is already up and running.
Backed by the Group's global stores and cross-border brand experience, brand assets can be reused directly in the U.S. market.
Operating data from 45 U.S. stores has been distilled into site-selection models; market and footfall data can be used at the evaluation stage (store count per FDD Item 1).
Three series picked for U.S. tastes, cutting trial cost on new items.
Modular store fixtures go straight from the factory to the store and are assembled quickly on site, cutting build time by about 40% versus the norm.
Core ingredients are sourced directly and stored in California; together with local fresh fruit sourcing, this ensures consistent store output.
POS, membership and delivery systems went live on the first day of opening.
45 stores across 6 states, with California and Texas as the two core markets.
Source: R&B TEA Franchise Disclosure Document (FDD) Item 1 — 45 stores in the U.S. / 6 states, as of May 2026. These figures are historical facts and are updated as the FDD is updated.
Franchise inquiries, qualification and document review for the U.S. market are handled by the U.S. team. Complete U.S. franchise information, including the Franchise Disclosure Document (FDD), is subject to the U.S. website.
U.S. website us.rb-tea.com Franchise partnership and document review
A Cup of Happiness · Worldwide
400-8852-686
