2006
Founded in Suzhou · R&B Pearl Milk Tea
Founded in Suzhou, China, the brand started with Taiwanese pearl milk tea.
2013
First Vietnam store · Into Southeast Asia
First overseas store opens in Vietnam, entering Southeast Asia.
2016
Brand renewal · Renamed XUNCHA
R&B launched a new brand, focusing on Eastern tea culture.
2017
Strategic partnership with Singapore Koufu Group
Partnering with Singapore's Koufu Group to deepen the Southeast Asia footprint.
2018
Entering the U.S. Market
The brand lands in North America and steps onto the global map.
2021
Upgraded to "China XUNCHA"
R&B was upgraded to China's XUNCHA, with brand expression focused more on Eastern tea aroma.
2020
Strategic partnership with Tenfu Group
Reached a strategic partnership with Tenfu Group, upgrading the supply chain again.
2022
Culture + Technology · Digital
Driven by both culture and technology, with digital upgrades across stores.
2024
"Shichashijie" Cultural Tourism Industrial Park
Shichashijie Cultural Tourism Park opens in Suzhou as a new brand experience landmark.
2025
New Tea 3.0 · IP Internationalization
New Tea 3.0 strategy released; IP internationalization and brand incubation base launched.